New Balance has mastered the art of the revival, relaunching models that fell to the wayside and were lost to time. Of the multiple comebacks in 2024, the 740 is one of the latest, with the 2010s mesh running silhouette subject to collaborative efforts with Concepts and Amine and multiple inline releases. For its latest makeover, the techy runner is getting a neutral color scheme accented by pops of Firefly.
Like other renditions of the 740, New Balance applies a wide-spaced mesh base with minimal leather overlays spotted across. The base has a two-tone white and grey finish complemented by black and cream white leather overlays around the mudguard, vamp, eyestays, and midfoot portions. Here, on the midfoot, we see pops of green that NB dubs “firefly” placed on the N logo and portions of the leather paneling.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
