Digging through the archives has become New Balance’s specialty, bringing back forgotten silhouettes from the past that make noise in the modern era of sneakers. In 2024 alone, they’ve brought back models like the 1000, 475, and 740, the latter being a mesh runner from the early 2010s. Recently, New Balance ambassador and hip-hop star Aminé put his spin on the 740 model, with a long-time partner of the brand now revealing their version of the silhouette — Concepts.
Earlier in the year, Concepts worked with the fellow Boston-based brand on the 1906U Hours and Days project, seemingly continuing this color palette onto the 740 silhouette. Starting at the toe, we see a gradient effect on the mesh base, transitioning from a darker green olive to a light olive as you move back to the heel. Above this sits beige leather overlays wrapping around the toebox, eyestays, and midfoot portions.
Running from the toe profile is a heel overlay in a darker green leather lined with orange leather and stitching. On this panel sits 740 branding, while the midfoot contains an orange TPU N logo. More hits of orange are located along the mesh tongue, contrasted by tan lace and a tan leather overlay hosting New Balance branding.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
