Quick Facts
- The 990v4 Made in USA pair features a greyish off-white mesh with a wavy zig-zag pattern, and layers of brown, tan, and burgundy suede across the upper
- The toe, lace, and main side panel are all soft tan
- The Concepts x New Balance 990v4 Made in USA Patina will be released July 18
- An online release via New Balance will take place on July 24, 2026
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Concepts has always been one of the sneaker industry’s best boutique collaborators. After decades in the game, the Boston-based retailer has expanded its retail footprint to NYC and Dubai. Still, when they team up with brands like Nike SB, adidas, Puma, and more, Concepts takes the classic route, bringing local themes to a global audience, most notably with its Nike SB Dunk Lobster collection.
A New Concept from Concepts
On its latest collab pair with New Balance, Concepts is bringing a clean mix of hairy suede to a 990v4.The 990v4 Made in USA pair features a greyish off-white mesh with a wavy zig-zag pattern, and layers of brown, tan, and burgundy suede across the upper. The toe, lace, and main side panel are all soft tan, the backing support panels add dark perforated brown, and the heel panel adds a plush, luxurious burgundy shade. Finally, an olive green shade brings it all together on the side panel logo, heel tab, and midsole accents.
Concepts x New Balance 990v4 Made in USA Release Details
The Concepts x New Balance 990v4 Made in USA Patina will be released on July 18, 2026 via Concepts online. A raffle for in-store pick-up will go live at 12 PM EDT on July 14, with pick-up on July 18. Winners will be able to gift a second pair to a friend or family member.
New Balance will release the collab via its website on July 24, 2026. To keep up with all the latest New Balance collab news and drop info, download the Sole Retriever App.
Images via ArabLincoln
Image via AD Sneaks
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
