adidas has unveiled the next big thing, the adidas Zponge. This groundbreaking design offers a unique aesthetic, resembling walking on sponges, that provides lightweight cushioning. Launching alongside an Ice Yellow Core Black iteration, the Zponge is set to take over in 2025.
The adidas Apollo, an old track and field shoe, provided the design blueprint for the Zponge’s upper. This blend of retro and modern elements makes the adidas Zponge a fusion of old and new. Found in the depths of the archive at Herzogenaurach, the shoe was chosen because of its low profile and also its name, as Apollo will forever evoke memories of the space program and humans breaking new ground by exploring the universe.
A nylon blend is used to construct the upper of the Zponge, adorned in tactile blue hues. The material is incredibly lightweight and offers maximum flexibility and breathability to the wearer. Serrated Three Stripes contrast in core black tones along the midfoot and again at the rear for the supportive heel panel. A darker shade of blue is utilized for the tongue and inner collar lining.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
