Constantly innovating, German sportswear brand adidas pushes the boundaries with its latest model, the adidas Zponge. With an insane aesthetic that looks like you're walking on sponges, the new technology promises lightweight cushioning. After first releasing an exclusive triple black colorway through the adidas Confirmed App as part of the launch of Batch 000, this Ice Yellow Core Black iteration will kick off the GR run for the silhouette.
Developing new technologies and techniques is an ongoing process that every major footwear brand constantly invests in, with entire divisions and swathes of creative minds entirely focused on the next breakthrough. While developing a new midsole cushioning, the appearance of this lightweight material gave rise to the name, now christened Zponge. This creation set the stage for the natural marketing step of launching a shoe with the name.
A visit was made to the adidas Archive at Herzogenaurach, and inside the vault, an old track and field shoe called Apollo resides. The design team chose this vintage sneaker to provide the upper for the new silhouette. The adidas Zponge is a case of old meeting new.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
