London-based brand Always Do What You Should Do, often referred to as Always, previously teamed up with adidas on a few different occasions in 2024, once for their take on the Country OG and another on the Superstar ADV. Returning to the skate-ready silhouettes, Always is now working on the adidas Pro Model ADV.
Always applies a blacked-out color palette with pops of volt green and navy on select portions of the upper. The base has a black patent leather coating the midfoot panel, eyelets, collar, and tongue, while the toecap features a rubberized shell toe. Volt green hues envelope the serrated Three Stripes, the mesh sockliner, and the piping of the Always logo, which is done in navy, along the top of the tongue. Final hits of navy are found on the lace set.
As for the rest of the branding details, Always replaces the Pro Model text on the midfoot and applies its “@” symbol on the spine of the heel below the adidas Trefoil logo. Inside, Always Do What You Should Do is spelled out in plain black text, surrounded by more “@” symbols. Finishing the sneaker is the black rubber midsole and navy rubber outsole.
The Always Do What You Should Do x adidas Pro Model ADV will release on May 10, 2025, through adidas, Always Do What You Should Do, and select retailers online and in-store. Available in men’s sizing, the retail price is $120. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via adidas
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
