German sportswear giant adidas has partnered again with Always Do What You Should Do (ADWYSD) to launch a stand-out pair of Country OG's. Based in London, ADWYSD was founded by New Zealander Nick Mason. The brand has found great success with its signature style, blending skate and surfwear aesthetics. Inspiration ranging from one side of the planet to the other provides a multitude of influences, and the current resurgence in skate-style fashion trends has brought classic designs and culture back into mainstream fashion.
adidas has pushed these trends and focused on collaborations with renowned skaters, surfers, and artists such as Dennis Busenitz and Tyshawn Jones, strengthening the brand's standing in the community. This ethos has helped push the boundaries of design while staying true to the scene's roots. The Brand With The Three Stripes remains a prime example of creating authentic trends with traditional history, positioning itself at the forefront of the revival.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
