Vans Relaunches its Off The Wall Campaign with a Renewed Focus on The Authentic
PublishedQuick Facts
- In a new Off The Wall Spring 2026 campaign, Vans brings together cultural icons from every corner of the brand’s influence, tapping SZA, Paramore’s Hayley Williams, Franz Lyons from Turnstile, legendary drummer Travis Barker, and skaters Lizzie Armanto and T-Funk to bring new life to the canvas classic.
- Refreshed with an editorial shoot shot inside a drab office and outside a suburban home, the Off The Wall Authentic collection brings back classic colorways like black and white checkerboards and all-over floral prints, alongside new experiments with woven knitting and plastic mesh.
- The Vans Off The Wall Authentic Collection will be released March 12, 2026.
Vans has been touting its off-the-wall approach to footwear for 60 years now. Starting from Southern California’s counter-culture surf roots and quickly evolving into the world’s first skateboard-specific shoe brand, Vans has remained true to its founding ethos for more than half a century. Now, with a refreshed approach to the new millennium, Vans is refocusing on the shoe that started it all, the Authentic.
In a new Off The Wall Spring 2026 campaign, Vans brings together cultural icons from every corner of the brand’s influence, tapping SZA, Paramore’s Hayley Williams, Franz Lyons from Turnstile, legendary drummer Travis Barker, and skaters Lizzie Armanto and T-Funk to bring new life to the canvas classic.
Refreshed with an editorial shoot shot inside a drab office and outside a suburban home, the Off The Wall Authentic collection brings back classic colorways like black and white checkerboards and all-over floral prints, alongside new experiments with woven knitting and plastic mesh. The collection arrives just in time for the low-profile-friendly summer months.
The Vans Off The Wall Authentic Collection will be released March 12, 2026 through Vans and select retailers in-store and online, with more pairs dropping April 2, 2026. To keep up with all the latest Vans news and drop info, download the Sole Retriever App.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
