The Whitaker Group and adidas are Going All Out for 404 Day to Celebrate Atlanta

Published March 30, 2026 at 5:45 PM

Quick Facts

The Whitaker Group x adidas Do Not Duplicate 404 Day Peachtree Pack features four pairs of sneakers, two pairs of Evo SL running shoes, and pairs of Atlanta Trainer and Atlanta 96 OG
Arriving with two pairs each in a peach and cream colorway and a red, maroon, and green combo, the Evo SLs in both colorways are the standout pairs from the pack, with the light peach colorway kicking off a perfect spring-ready gradient mix
The Whitaker Group x adidas Do Not Duplicate 404 Day Peachtree Pack will be released April 3, 2026 in-store through A Ma Maniére, Social Status, APB, and JAIDE, and online through an EQL raffle that is open now

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The Whitaker Group has had its hand in collabs with every major sneaker brand over the past few years, but no matter who they collaborate with, the South’s interconnected set of boutique retailers always stays true to itself and its longtime customer base. For its latest Do Not Duplicate partnership with adidas, TWG is taking it to the A for a 404 Day collection celebrating Atlanta’s overlooked place in global culture.

The Whitaker Group x adidas Do Not Duplicate 404 Day Peachtree Pack features four pairs of sneakers, two pairs of Evo SL running shoes, and pairs of Atlanta Trainer and Atlanta 96 OG, continuing The Three Stripes’ longtime city-specific silhouette naming theme, calling back to the 1996 Olympics hosted in ATL.

Arriving with two pairs each in a peach and cream colorway and a red, maroon, and green combo, the Evo SLs in both colorways are the standout pairs from the pack, with the light peach colorway kicking off a perfect spring-ready gradient mix. In addition to the TWG x adidas 404 Day pack, adidas is adding pairs of the Superstar and Adistar Control 5 to the ATL holiday mix.

The Whitaker Group x adidas Do Not Duplicate 404 Day Peachtree Pack will be released April 3, 2026 in-store through A Ma Maniére, Social Status, APB, and JAIDE, and online through an EQL raffle that is open now. Available in unisex sizing, the retail prices are set at $170 for the Evo SL pairs and $120 for the Atlanta trainers. For all the latest adidas collab and holiday drop news, download the Sole Retriever App.