Eyes for Air Bubbles: Slam Jam and Nike’s New Air Max 97 Collab Is Always Watching

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Quick Facts

  • Starting with black across the entire upper, the colorway swaps fabric on the base and wavy structural overlays, but with such a dark photo, it’s hard to tell exactly what material is used
  • The most interesting part of the preview is the midsole, which starts black, but adds white eye graphics at least three times across the full-length Air unit for a creepy, always-watching vibe
  • The Slam Jam x Nike Air Max 97 doesn’t have an exact release date or retail price yet, but in the Instagram teaser, Slam Jam said the pair is dropping early next month

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Slam Jam x Nike Air Max 97
Slam Jam x Nike Air Max 97

While most of the sneaker and streetwear world had its eyes on Los Angeles over the weekend, our favorite new pair popped up in one of the world’s true fashion hubs, Milan, Italy. Legendary boutique Slam Jam took to Instagram for an incognito preview of a new Nike collab on a triple-black Air Max 97.

Black Eyes on the 97

The Slam Jam x Nike Air Max 97 arrived over the weekend in a single photo of the medial side posted to Instagram. Photographed in the dark, the teaser image still leaves plenty to the imagination, with a dog tag accessory reading “Slam Jam Chaos is Order 1989.” Hanging off the side of the photo, the laces look to be thin black leather for a luxurious feel.

Starting with black across the entire upper, the colorway swaps fabric on the base and wavy structural overlays, but with such a dark photo, it’s hard to tell exactly what material is used. The most interesting part of the preview is the midsole, which starts black, but adds white eye graphics at least three times across the full-length Air unit for a creepy, always-watching vibe.

Slam Jam x Nike Air Max 97 Release Details

The Slam Jam x Nike Air Max 97 doesn’t have an exact release date or retail price yet, but in the Instagram teaser, Slam Jam said the pair is dropping early next month. To keep up with all the latest Nike collab news and drop info, download the Sole Retriever App.


Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com