Founded by Rich Paul, Klutch Athletics by New Balance has quickly made its mark, drawing attention for its innovative approach and athlete-first philosophy. After its inaugural collection's successful launch, Klutch Athletics is proud to announce its second season collection. This new collection aims to uplift and empower athletes on their journey, reinforcing the brand’s commitment to an athlete-first approach in and out of the gym.
The second season of Klutch Athletics by New Balance introduces an array of high-quality training apparel designed to cater to the modern athlete's needs. The collection showcases a range of products, including a Women’s Full Zip Jacket, Women’s Unitard, and Men’s Knit Track Jacket, all constructed to facilitate peak performance during training sessions. This season also updates staple items, such as the Men’s Fleece Hoodie and Men’s Fleece Jogger, with modifications to enhance their performance capabilities. Notably, the entire collection proudly features the standalone wordmark KLUTCH.
Rich Paul has expressed enthusiasm for the new collection: "This new collection is another step in the right direction for our brand and our commitment to the athlete. We are prioritizing research and development to properly position our brand in this space, and we will continue to learn from the athlete so we can help them feel empowered and know that their journey is worth celebrating on and off the field of play.”
Since launching last year, Klutch Athletics has signed several athletes to the brand, including Aaliyah Crump, Will Anderson Jr., and Chase Young.
“The Klutch Athletics by New Balance vision is so much more than purely a performance training product collection - it is a mission to serve the youth athlete through the power of sport,” said Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising. “Sport inspires, congregates and builds positivity in communities around the world. We want to take a hands-on role in inspiring participation and dedication to sports through a unique training vision that celebrates the commitment of the athlete.”
Klutch Athletics by New Balance Season Two will release on March 15, 2024, through New Balance and select retailers online and in-store. The collection, which caters to both men and women, is priced between $50 for shirts and $130 for knit track jackets and pants, making high-performance sportswear accessible to a wide audience. An exclusive pop-up event will be held in Detroit, Michigan, during the 2024 NFL Draft, offering fans a chance to meet select athletes and experience the new collection firsthand.
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Images via New Balance
