Will Anderson Jr., the defensive dynamo for the Houston Texans, has teamed up with Klutch Athletics by New Balance. The partnership ushers in a new era for the brand founded by Rich Paul, steadily marking its territory in American Football.
Anderson Jr., who was scooped up as the third overall pick in the 2023 NFL Draft, joins Chase Young of the Washington Commanders, making them the two trailblazing ambassadors from the American Football world for New Balance and its Klutch Athletics line.
The union is more than just symbolic. Anderson Jr. is gearing up to collaborate with the New Balance design team to create a cutting-edge American Football cleat, set to debut in 2024. As New Balance expands its horizons to the American Football landscape, it underscores its commitment to team sports and its knack for recognizing and fulfilling athletes' specific requirements.
Will Anderson Jr., expressing his enthusiasm about the collaboration, stated, "It's truly a blessing to be working with the Klutch Athletics by New Balance team, representing the brand and helping it achieve its goal of supporting athletes.” He is poised to spotlight the brand's superior athletic gear, merging functionality with off-the-field style.
New Balance's Chief Marketing Officer and SVP of Merchandising, Chris Davis, emphasized the brand's vision. “Having two of the most dominant athletes in the league is an ideal foundation to establish the Klutch Athletics by New Balance brand.” Davis described Anderson Jr.'s game as "fast, dynamic, and game-changing."
Rich Paul, Klutch Athletics by New Balance Founder and CEO, didn’t mince his words either. Celebrating the signing, he said, “Will’s values, his performance off-and-on the field, and his style perfectly align with the brand." Paul envisions Anderson Jr., akin to Chase Young, as the epitome of the brand's ethos, emphasizing the empowerment of athletes from all backgrounds.
Fans have a treat in store. New Balance has organized a grand event to commemorate this collaboration. Hosted at Dick's House of Sport in Katy, Texas, in partnership with Dick’s Sporting Goods, this event, scheduled for September 19 from 6 PM to 7:30 PM, promises to be a gala affair. Attendees can look forward to football drills and an exclusive opportunity for meet-and-greets and autographs with Anderson Jr.
Though we’ll have to wait for New Balance’s Football Cleats in 2024, you can scoop up some Klutch Athletics by New Balance apparel online through New Balance and select retailers and in-store at select New Balance retail locations. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
