Jordan Brand Signs Kiyan Anthony, Sarah Strong, and the Boozer Twins to NIL Deals
PublishedQuick Facts
- Jordan Brand is kicking off the NCAA season with a huge announcement of four new NIL deals, including one of the top-ranked women’s college hoopers in the nation and Cameron and Cayden Boozer, the twin sons of Carlos Boozer.
- Headlining the deal is Syracuse freshman Kiyan Anthony, who continues to follow in his father Carmelo Anthony’s famous footsteps.
- In the photo shoot announcing the signings, all four college stars wore pairs of Air Jordan 40s.
It’s all in the family. Jordan Brand is kicking off the NCAA season with a huge announcement of four new NIL deals, including one of the top-ranked women’s college hoopers in the nation and Cameron and Cayden Boozer, the twin sons of Carlos Boozer. Headlining the deal is Syracuse freshman Kiyan Anthony, who continues to follow in his father Carmelo Anthony’s famous footsteps.
Announced as Jordan Basketball’s Class of 2025, the four new NIL signings add to the Jumpman’s focus on the future of the game. For Anthony, whose dad was a signature Jordan athlete during his playing days, the decision to sign with Jordan was more than just a sneaker deal.
“To be part of the Jordan Brand family, to me, means carrying on a legacy,” Anthony said. “I want my legacy to be more than just basketball. I want it to be on and off the court, giving back to the community, doing everything I can to uphold my last name and carry the torch.”
The family ties continue to the Boozer squad, with dad Carlos lacing up a Nike deal during his playing days. The Boozer twins have been superstars since high school, and also followed in their pops’ footsteps for higher education, with both Cayden and Cameron joining the Duke squad this Fall.
Strong, the star Sophomore from UConn, also has a basketball legacy, with a mom who played in the W, but the sneaker deal is all her own. The top-ranked player in her class, Strong has spent the early part of the season leading the Huskies to an undefeated run of incredibly lopsided victories.
“Being part of Jordan Brand is honestly a huge honor,” says Sarah. “Jordan is a symbol of greatness and confidence, so being part of the family feels very surreal.”
In the photo shoot announcing the signings, all four college stars wore pairs of Air Jordan 40s, and we definitely expect the heavy lineup of young hoopers to be involved in more releases and roll-outs as the NCAA season goes on.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
