Chicago-based designer Joe Freshgoods continues to redefine collaboration in the sneaker world with his partnership with New Balance. Known for his deeply personal and culturally rich storytelling through footwear, JFG (real name Joesph Robinson) has carved out a niche that celebrates community narratives and premium craftsmanship. Following previews of his upcoming New Balance 1000 collab, which helps revive the late ‘90s sneaker, Sole Retriever can confirm that the designer will tackle the New Balance Made in USA 990v6.
This collaboration comes on the heels of Freshgoods' previous successes with New Balance, including the "No Emotions Are Emotions," "Outside Clothes," “Inside Voices,” “Performance Art,” and “Stuntman” campaigns, which have been lauded for their innovative designs and heartfelt homages to his Chicago roots. The Joe Freshgoods x New Balance Made in USA 990v6 is expected to continue this tradition, offering a fresh perspective on the 990v6. While specific details about the design and color scheme remain under wraps, we likely see another release in earth tones, as that seems to be the direction he wants to stick with.
The Joe Freshgoods x New Balance Made in USA 990v6 will release in 2024 through Joe Freshgoods' website, his Every Now and Then storefront, and select retailers online and in-store. As of this writing, the retail price has yet to be announced. For updates on this release, as well as the latest news in the sneaker and streetwear world, download the Sole Retriever mobile app.
