Bimma Williams Brings His Collab Cred to Walmart with Avia

Bimma Williams is a walking collaboration. The independent creative and founder of Bimma Collab Consultancy has worked with the biggest names in sneakers and fashion, adding x’s between your favorite brands for years. For his latest project, Bimma is skipping the boutiques for the masses, teaming up with Avia for a Collab Camp Collection coming to Walmart.

Online to IRL

The Avia Collab Camp Collection brings some of the internet's favorite fashion and footwear creators to the collab market, dropping Avia shoes and clothing capsules with StayFocused Frank, Jewel Ham, Bailey Hikawa, and Eric Lee of Superline, all with Williams’ curation and creative touch.

"The best collaborations start with people, and the stories they carry, and Collab Camp proves that," said Bimma Williams. "We brought four creators into one room for 48 hours, and what was supposed to be a fast-paced design workshop turned into something that felt like summer camp. We traded stories, pushed each other's ideas, and walked away with a collection shaped as much by friendship as by design. Walmart trusted us to do things differently, and together we gave Avia, a brand with incredible history, a new chapter that's personal, a little unexpected, and made for everybody."

Avia Collab Camp Collection Release Details

The Avia Collab Camp Collection will be released throughout the early part of 2027, through Walmart in-store and online. To keep up with all the latest news and drop info from every corner of the industry, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com