Bad Bunny Spotted in New adidas BadBo 1.0 on Miami Commercial Set

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Quick Facts

  • Bad Bunny was spotted wearing his upcoming adidas BadBo 1.0 sneaker
  • This colorway features a two-tone brown and white finish
  • There's no confirmed release info at this time
  • The model will debut in the early part of 2026 in multiple colorways
Bad Bunny Spotted Wearing BadBo 1.0
Bad Bunny Spotted Wearing BadBo 1.0

The biggest stars in the world were seen in Miami this week, and they had heat on feet. Stepping out for what appears to be a new adidas commercial, Bad Bunny and Lionel Messi were both seen in new shoes, but it’s Benito who has us zooming in to see as much detail as possible.

In the first on-foot look at the adidas BadBo 1.0, Bad Bunny’s upcoming signature silhouette, the Puerto Rican star showed off a cream and brown colorway, with brown suede covering the toecap and side panels, and white peaking out from the geometric design on the sides, heel, and tongue.

Bad Bunny’s adidas partnership has already been incredibly fruitful, with collections of F1 footwear, Gazelles, Ballerinas, SL 72s, and more. Like all major athletes and celebs, though, the partnership is not complete without a signature silhouette, and after previews of the shoe in grey, seeing the brown colorway on-foot is making us even more excited for the shoe’s early 2026 arrival.

We haven’t heard any news about the brown colorway spotted on Benito coming to retail, but with the shoe set to debut in February of next year, we will no doubt start to see new colorways popping up left and right. As for the commercial Bad Bunny and Messi are filming in Miami, we’re guessing it has something to do with the 2026 World Cup, but with stars of that caliber, it could honestly be about anything.

Bad Bunny Spotted Wearing BadBo 1.0
Bad Bunny Spotted Wearing BadBo 1.0

Images via diggzy

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com