Steph Curry is one of the few active superstar NBA players who has stayed within one franchise his entire career. Since entering the league a fresh-faced underdog in 2009, he has played in The Bay for the Golden State Warriors. To commemorate the region he has called home for nearly 15 years, Steph is launching a What The Bay colorway of his Under Armour Curry 12 that is expected to hit shelves during the NBA All-Star Weekend.
In the sneaker unveiling, Steph gifted Bay Area legend E-40 an early pair, who shared his thoughts on Curry: “To be honest with you, every game that he [Stephen] plays is incredible. He is maybe the most exciting person to play in the last 30 years. He is my goat. And it's been a wonderful thing every time he comes on the court to represent the Bay and the Golden State Warriors.”
Curry also showed his excitement for the pair during the unveiling, stating, “I am excited that All Star Weekend will be in the Bay Area this year and we get to showcase to the world our incredible communities, the culture, the energy, the beauty and nature that we have here. We created a special pair of the sneakers inspired by all that, the Curry 12 ‘What The Bay.’ We got both sides of the of the Bay represented in these shoes with some city-specific colorways on each and little easter eggs throughout, but we really wanted to bring it with this pair to match the energy of this community and excitement around that weekend.”
As for the sneaker itself, the color palette is split between San Francisco (left pair) and Oakland (right pair). Starting with San Fran, we see blue and grey dominate most of the sneaker, with red accents representing the Golden Gate Bridge. The Oakland-themed pair comes with an orange/yellow color palette and grey accents, representing the bright side of the Bay, the Bay Bridge, and sunsets. Both colors feature the city’s gridlines and area codes on different shoe spots.
The Under Armour Curry 12 What The Bay will release on February 14, 2025, through Under Armour and select retailers online and in-store. Available in men’s sizing, the retail price has yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Curry Brand
Sneakerhead from South Florida who turned his passion into a career. Concerts, music, trying new restaurants, and catching the latest movies are some of the things I enjoy when not writing for Sole Retriever. Email: nick@soleretriever.com