Although Reebok has been out of the performance basketball space for over a decade, the brand plans to reenter the sphere it once dominated. Plans for this return began when Shaq and Allen Iverson were named president and vice president of Reebok Basketball at the end of 2023. Now, after revealing the brand’s first new performance basketball, the Reebok Engine A, back in August, the pair is officially set to drop for NBA All-Star Weekend.
Already spotted on the feet of WNBA All-Star Angel Reese, the Engine A builds on Reebok’s strong foundation of retro performance models by blending modern innovation with the brand’s signature bold design language, specifically inspired by the brand’s Mobius line from the ‘90s.Designed to support today’s fast-paced, multi-directional game, the model features a lightweight molded exoskeleton upper, which enhances breathability and locks the foot in place while allowing for bold colorblocking.
