LaMelo Ball and Puma have expanded their reach from on-court performance models to lifestyle-oriented sneakers, launching the Puma LaFrance model last year. Most colorways of the LaFrance have opted for vibrant color palettes, as seen with the Gifted, Slime, Amour Red, and 1 Of 1 rendition. Ball is looking to celebrate Valentine’s Day with his lifestyle model.
For this iteration of the Puma LaFrance, LaMelo has decided to swap out the leather paneling for an all-canvas upper, coating most of the model in a bright pink shade. This design includes the mudguard, midfoot panel, toebox, laces, tongue, and TPU heel spoiler. Providing a break from the dominating vibrant pink are pops of cream white on the oval-shaped cutouts on the midfoot and the branding details along the toe and tongue.
These branding details align with common motifs found on other LaMelo Ball sneakers, such as his “1 1 1” logo on the toebox and the various logos placed on the thick rubber sole unit. We find more of these designs here, including the “Not From Here” moniker assigned to Ball due to his out-of-this-world playstyle. Finishing the look is the La France and Puma-branded rubber outsole.
The Puma LaFrance Valentine’s Day will release in February 2025 through Puma and select retailers online and in-store. Available in men’s and GS sizing, the retail price is $110 and $95, respectively. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Puma
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com