While Puma has had significant success reviving archival sneakers like the Mostro and launching new models in its basketball line, it has been some time since the brand introduced a new lifestyle model. Enter the Puma Inverse, which will debut before the end of 2024. This newly designed sneaker draws from archival designs and marks a first for the brand—design help from artificial intelligence.
Lead Product Line Manager at Puma, Scottie Gurwitz, revealed some details about the design process. “Inverse is a deep dive into a new design mindset. Our goal was to bridge the human experience with experimental technology. AI doesn’t abide by the same rules as human designers, and that can help us see things in new ways and be a good experimental tool for us as we move through the design process.”
