Celebrating two decades of shaping contemporary streetwear culture, END. is continuing its 20th Anniversary festivities with a collaboration alongside French fashion-sport house Lacoste. The duo has taken inspiration from 90s arcades for a collection utilizing Lacoste’s classic sport-luxury design language across different clothing and even a pair of sneakers.
Drawing inspiration from cult classics like Sega Rally and Need for Speed, the collection injects vintage racing motifs and bold graphics into a series of wardrobe staples. Iconic Lacoste silhouettes such as the Blouson jacket, tracksuits, and polos are reinterpreted through END.’s contemporary lens, showcased in retro hues of blue and green that recall the vibrant energy of old-school arcades.
The standout piece is the reimagined Umpire sneaker, rendered in off-white hairy suede with a metal crocodile logo on the sidewall. Appliqué patches nodding to car club insignias of the '90s complete the look, adding layers of nostalgic storytelling. The collection is unified under a brand-new co-branded END. x Lacoste logo featuring the signature palette of blue and green.
To bring the collaboration to life, END. and Lacoste headed to the legendary Whitley Bay arcade for the campaign shoot, enlisting beloved pop culture figure Grime Gran, alongside Newcastle MCs Tazo and Shack.
Pushing the celebration even further, Leeds-born animator and model-maker Will Child partnered with END. to create a limited-edition figurine of Grime Gran, gifted exclusively with purchases from the collection made in END. stores. Additionally, the first 20 customers at any END. retail location will receive a 1-of-100 hand-signed print of the campaign artwork.
The END. x Lacoste Arcade Collection will be available from April 28, 2025, through END Clothing online, in-store, and at Lacoste Regent Street in London. The collection will be priced between £125 and £320 (approx $166 to $426). Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via END
Images via END
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com