2024 marks the 20th Anniversary of the world-renowned retailer Dover Street Market, which houses some of the world's most coveted brands and launches its collaborative efforts with the brands it stocks. During this birthday celebration, we’ve seen DSM partner with multiple brands, previously working with Nike on the Zoom Vomero 5, adidas on the Samba, and New Balance on the 991v2. DSM is teaming up with On to launch an exclusive Cloudbloom Zone.
As with many of Dover Street Market’s projects, this On collab understates things with a simple color palette and some added branding details. Even still, the technically focused design of this speed training shoe for the tracks remains, with the ultralight and breathable upper coming in a primarily cream color with black and sky blue accents. Sky blue details line the edge of the toe and along the midfoot, passing by black On branding on the lateral side.
