2024 marks the 20th Anniversary of the world-renowned retailer Dover Street Market, which houses some of the world's most coveted brands and launches its collaborative efforts with the brands it stocks. During this birthday celebration, we’ve seen DSM partner with multiple brands, previously working with Nike on the Zoom Vomero 5, adidas on the Samba, and New Balance on the 991v2. DSM is teaming up with On to launch an exclusive Cloudbloom Zone.
As with many of Dover Street Market’s projects, this On collab understates things with a simple color palette and some added branding details. Even still, the technically focused design of this speed training shoe for the tracks remains, with the ultralight and breathable upper coming in a primarily cream color with black and sky blue accents. Sky blue details line the edge of the toe and along the midfoot, passing by black On branding on the lateral side.
On the medial, the shoe proudly displays branding for both On and Dover Street Market, the retailer’s name between the left and right shoe. In a nod to DSM’s 20th anniversary year, 2024 is split between the heel tab of the left shoe. The final hits of DSM branding are located on the insole and tongue of the right shoe.
Underfoot, the silhouette features a Helion HF hyper foam for responsive cushioning and a rockered geometry for swift take-off and transition during each step. The outsole also retains its track-ready traction pattern in a black-and-white finish.
The Dover Street Market x On Cloudboom Zone DSM 20th Anniversary will release on December 12, 2024, exclusively via Dover Street Market online and in-store. Available in unisex sizing, the retail price has yet to be announced. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
Images via Dover Street Market
Images via Dover Street Market
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
