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After taking a look at the FC Barcelona and the Pink Foam last week, we're now getting up close and personal with the Nike Total 90 III Sail Gum. The latest colorway to hit the line, this might just be the cleanest one to date.
If you feel like you’ve seen the Total 90 III before, that’s because you probably have. In case you didn’t already know, this silhouette started life back in the ’90s as a soccer cleat. It was the best in the business and beloved by fans of the Beautiful Game all over the globe. But with the football shoe trend coming back, the American sportswear giant decided it was the perfect time to transform the OG boot into a lifestyle sneaker – and honestly, it was a stroke of genius.
The Total 90 III brings back the classic quilted leather upper of the original. Painted here in a creamy Sail, it’s embroidered with a Nike Swoosh on the lateral side, while the medial panel carries the iconic “90” emblem. The model’s signature asymmetrical lacing system also makes a comeback, and down below, a gum rubber outsole delivers reliable grip and everyday traction.
Football sneakers have exploded in 2025. What started with niche terrace classics like the adidas Samba has expanded into a full-blown wave, with brands reviving cleat-inspired models and reworking them for casual wear. The Total 90 III sits right in the middle of that energy – nostalgic enough for those who remember its pitch dominance, yet fresh enough for a whole new generation discovering football-inspired style through TikTok.
The Nike Total 90 III Sail Gum will drop sometime in 2025 via Nike and select retailers both online and in-store for $115. For your best shot at securing a pair, download the Sole Retriever mobile app to stay updated on the latest sneaker launches, raffles, release reminders, news, and more from the world of sneakers and streetwear.
Images via Nike
Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
