Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
This year is a particularly special one for the Air Max 95 – because it celebrates its big 30th birthday. And while Nike has been marking this momentous occasion with historic restocks and headline-grabbing collabs, it’s also honoring the milestone by dropping some quiet core colourways – like the upcoming Nike Air Max 95 Smoke Grey Burgundy Crush.
Following the same winning formula as icons like the Neon and the Pink Foam, this AM95 keeps things fresh and timeless with a premium suede and mesh construction in light smoke grey and photon dust hues. Burgundy crush tones bring a subtle punch of color to the eyestays, the “Air Max” tongue badge, and the mini Swoosh stitched neatly around the heel.
Nike Air Max 95 Smoke Grey Burgundy Crush (W)
Underfoot, the sneaker rides on a blacked-out Air midsole. To make things extra comfortable, it’s fitted with Big Bubble Air units – which are as close to the original Air Max 95 tooling we've had in years.
And that’s the beauty of this release: the Beaverton brand doesn’t need to go over-the-top every time it celebrates an anniversary. Sometimes, it’s the clean, understated colorways that remind us why a silhouette is legendary in the first place. With its neutral greys, refined accents, and everyday wearability, the Smoke Grey Burgundy Crush proves that less can definitely be more.
The Nike Air Max 95 Smoke Grey Burgundy Crush W is set to launch during Holiday 2025 via Nike and select retailers worldwide, both online and in-store, for $200. It will be available exclusively in women’s sizes. For your best chance at securing a pair, make sure you download the Sole Retriever mobile app.
