Unless you've been living under a rock for the past eight months, you'd know that 2025 marks the Air Max 95's big 30th birthday. And while Nike could celebrate by dropping some of the maddest color combos that we've ever seen or re-releasing some red-hot grails, sometimes, you just want a nice, straightforward GR that'll go well with your entire wardrobe – and that's where the brand new Nike Air Max 95 Sanded Purple comes through.
This AM95 doesn't try to rewrite the formula or break any new ground – and that's the point. It's a classic, no-nonsense sneaker for classic, no-nonsense sneakerheads. Up top, it works on top of an Obsidian mesh base, and it's overlaid by panels and panels of Sanded Purple leather that looks – and feels – incredibly premium. The toebox is slightly textured to help guard against scuffs, and everything is tied together with a pair of thick, hiking boot-style laces, giving it a very rugged edge.
Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
