Quick Facts
- The TAG Heuer x New Balance collection was made to celebrate the new Connected Calibre E5 smartwatch
- Matching the purple New Balance edition of the watch, the FuelCell SC Elite v5 takes on a full purple upper across the lightweight mesh and added support panels
- The TAG Heuer x New Balance FuelCell SC Elite v5 is available now for $280
TAG Heuer x New Balance FuelCell SC Elite v5
Buy at New Balance
We live in an era of futuristic personal tracking technology. Not only do our phones and computers keep track of everything we search for, buy, and scroll past, but wearable tech like smart watches adds a complete profile of personal tendencies like sleep, heart rate, walking and running pace, and much more. With the fall marathon season finally here, New Balance is getting in on the wearable tech game thanks to a cross-product collaboration with watchmaker TAG Heuer on a FuelCell SC Elite v5 running shoe and a matching TAG Heuer Connected Calibre E5 smartwatch.
The TAG Heuer x New Balance collection was made to celebrate the new Connected Calibre E5 smartwatch. TAG’s most advanced tech timepiece yet, the redesigned model features “deeper insight into physical performance and recovery,” thanks to heart rate monitoring, real-time activity tracking, GPS tools, and more.


Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com













