Entering the new year, New Balance is poised to continue its hot run as the Boston-based footwear label has already prepped multiple upcoming collaborations. While we await images of Joe Freshgoods’ upcoming 992 project, fellow New England area natives Concepts have teased another New Balance 740 collaboration.
Concepts continue the color palette seen on its last two New Balance projects, the 1906U, and the 740 Saignée, with the latter taking inspiration from the champagne creation process. This pair, with its name Brut, translating to “raw” in English from French, also continues the champagne theme, with Brut referring to the driest sparkling wine classification. A more tame color scheme that forgoes the vibrant, bubbly pinks seen on the last pair is present here, coating the recently revived mesh runner in olive and green hues.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
