Even though the New Balance 2010 is a brand new silhouette (only introduced back in May this year), the New England sportswear giant has an uncanny knack for making it feel like a retro banger that’s been in their lineup since day one. Just take a look at the upcoming New Balance 2010 Vintage Indigo Arctic Grey, for example.
It’s a crisp new colorway, but reworked with that subtle worn-in charm that makes it look like something your old man might’ve picked up decades ago – and that’s exactly why it’s bound to be so popular among sneakerheads and casual wearers alike.


Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.