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New Balance and Concepts, both Boston-based brands with a long history of collaboration, have teamed up on a new edition of the New Balance 992. This shoe is complemented with a clothing line called "Nothing is Real."
An online raffle for the Concepts x New Balance 992 "Low Hanging Fruit" will be conducted on November 10th, and the shoe will be available in-store on November 12th at Concepts Boston, Concepts NYC, and in an exclusive partnership with Bodega LA. The retail price is $240, and it will be packaged exclusively for Concepts and include an extra set of laces. The "Nothing Is Real" apparel collection will be available in-store at Concepts Boston and Concepts NYC starting November 12th. An online release is scheduled for November 20th.
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