Quick Facts
- Jordan Brand has a new colorway of the Jordan Heir launching Holiday 2025
- The pair combines bright crimson shades with accenting hues of blue and white.
- The Jordan Heir Bright Crimson releases Holiday 2025 for $115
Even though Jordan Brand is celebrating its 40th birthday this year, it’s clear the Jumpman still has plenty of bounce left. After decades of dropping icons like the Air Jordan 1 and the Air Jordan 4, the label continues to innovate with fresh designs – and the new Jordan Heir Bright Crimson is the latest proof. If you’re thinking of adding a pair to your rotation, here’s everything you need to know.
Marking a new era in basketball and a growing spotlight on women’s sports, the Jordan Heir celebrates female athletes through both its design and performance. While it was built with women players in mind, the model arrives in full unisex sizing – a major plus.
Adam Cheung is a writer and editor who specialises in sneakers and streetwear. Over the past few years, he's curated features and guides for everyone from Burberry to Nike. Often travelling between the UK and Hong Kong, don't be too surprised if you find Adam anywhere else around the world taking street photography or feasting on the local delicacies.
