Jordan Brand's global reach is solidified through the man behind the company, Michael Jordan, and its sponsorship and involvement in basketball tournaments, leagues, and events worldwide. One of the most popular of these is the French streetball tournament Quai54, which has been sponsored by Jordan Brand since 2007.
Only two years later, the world was treated to the first Quai54 x Air Jordan product, and since then, it has become a staple collab that occurs on various Jordan retros and performance models. Following up on 2024's Air Jordan 1 Low and Air Jordan 3 is a new Air Jordan 1 Retro Low OG.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
