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adidas Ultraboost 1.0
Buy at adidas
It seems like yesterday, but 2015 is officially a decade behind us. This period in the sneaker world saw the meteoric rise of adidas with its Boost cushioning technology and a new partnership with Ye, formerly known as Kanye West that eventually morphed into one of the most significant and successful sneaker lines in the footwear industry. Ye was instrumental in helping bring adidas’ new Ultraboost sneaker to the forefront of fashion and street culture, often spotted wearing the now-iconic OG colorway and the Triple White rendition. Now, ten years after the original release of this OG colorway, adidas is bringing it back.
A brief history lesson on the sneaker itself: it was originally released in February 2015 but was unsuccessful at first. After Ye wore the pair at the Billboard Music Awards and was photographed by paparazzi wearing the sneaker out and about, “hypebeasts” and sneakerheads began to scoop up the pair and future colorways. The model also became an alternative to those who couldn’t secure a pair of adidas Yeezy Boost 350s as they would sell out and go for major premiums on the aftermarket. The sneaker had a retro release in December 2018 and sold out across the board.
Now, for its 10th Anniversary, adidas is bringing it back in a 1:1 retro in both men’s and women’s sizing. For its base, we see the Ultraboost 1.0 Primeknit pattern in black and grey with black TPU Three Stripes securing the upper on the midfoot. Back on the heel, the purple TPU heel counter features black and gold Ultraboost logos, finishing the upper design. Below, the exposed full-length white Boost cushioning setup is paired with a black rubber outsole. Unique to this release is a custom “Ultraboost Anniversary” hangtag.
The adidas Ultraboost 1.0 OG will release on February 11, 2025, through adidas and select retailers online and in-store. Available in men’s and women’s sizing, the retail price is $180. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
adidas Ultraboost 1.0 OG 10th Anniversary
adidas Ultraboost 1.0
Buy at adidas
Images via adidas
2018 Images via GOAT
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
