German sportswear giant adidas and Japanese brand atmos have unveiled a striking collaboration that merges two iconic designs from the 1990s. The result is the newly reimagined Radlander, a fresh take that pays homage to the rugged, outdoor-inspired ethos of the Equipment (EQT) range while introducing modern updates by blending elements from the Adventure Hi with the Badlander. This collaboration continues the extraordinary partnership between the two, which has seen global projects like the Samba OG Tuxedo and ZX G-SNK pairs become highly sought after.
This release aligns with adidas' broader emphasis on its EQT range, focusing on the immediate future, which is set to take center stage in SS25. The EQT line, initially introduced in the early 90s, was built on the principles of functionality and performance. The Radlander celebrates this legacy by bridging archival designs with contemporary sneaker culture.
Craig Bell happily talks about sneakers or as he calls them "trainers" every day of the year. An avid Bradford City fan, he's also a big supporter of the Philadelphia Eagles. He will forever profess that Cricket is better than Baseball and that Rugby League is better then Rugby Union. Among his many hot takes, he believes the adidas ZX range is the pinnacle of sneaker design.
