The early part of the 2020s has been a turbulent one over at adidas. Their most successful collaborative partnership (Yeezy) was cut due to controversy, and the brand had to find a way to pivot in a new direction. While at first they were able to lean on classic staples like the Gazelle and Samba, the German sportswear giant pushed boundaries with new silhouettes across the board, including the famed Adizero series. Following the release of the Adizero Aruku, an exaggerated lifestyle runner, adidas is finally dropping its latest lifestyle Adizero sneaker, the Goukana.
Images of the adidas Adizero Goukana first emerged in early 2025, with adidas athlete and the number one overall draft pick in this year’s NFL draft, Travis Hunter, spotted wearing the sneaker. Then in May, adidas quietly rolled out the sneaker at Undefeated in Los Angeles. The reason for this? The pair was designed at the brand’s new headquarters in LA. Nods to the LA design team are found on the inside of the tongue with O.G. LA embroidery and on the lace aglets.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy attending concerts and catching the latest movies. Email: nick@soleretriever.com
