The thisisneverthat x New Balance 550 Brown Releases September 7

Updated on August 30, 2023 at 12:00 AM•Published April 27, 2023 at 12:00 AM

Known for its distinctive designs and high-quality garments, thisisneverthat has built a reputation for creating memorable collaborations and inline collections. After teaming up on the New Balance 2002R, 1906R, and 860v2, the South Korean streetwear brand is again collaborating on the New Balance 550, revealing the collection at Paperboy Paris during Paris Fashion Week.

Across three colorways of the iconic 550, thisisneverthat douses the '80s basketball classic in chocolate brown, aqua blue, and pink. These shades extends across the canvas upper which also contains black hits via New Balance's cracked leather "N" logo. Other 550 branding details remain standard except for the tongue tag and heel which features thisisneverthat branding. More contrast comes around the lace set, sockliner, and tongue lining, all dressed in black. Rounding out the design is the New Balance-branded midsole and outsole covered in black.

The thisisneverthat x New Balance 550 Pack will release August 24, 2023 through thisisneverthat. A release via New Balance and select retailers online and in-store will come at a later date. Available in men’s sizing, the retail price is yet to be announced. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.

Images via le.syndrome