Shake James Teamed up with the City of Milwaukee for a What The-Style adidas Forum Low CL

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Quick Facts

  • Shake Jams is dropping a new adidas collab on the Forum Low CL
  • Dubbed "What the Milwaukee," the pair uses a collage of colors and materials
  • Expect a release on June 6

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Clicks Kicks x adidas Forum Low CL What the Milwaukee
Clicks Kicks x adidas Forum Low CL What the Milwaukee

City governments and publicity departments are starting to see the value in sneakers. Sure, it took them long enough, but after Philadelphia partnered with Vans for a downtown skate plaza, Milwaukee, Wisconsin, is getting in on the hype with the help of local boutique owner Shake James and adidas to support the city’s annual downtown Summerfest with some exclusive colorways.

The adidas Forum Low CL What the Milwaukee takes after Nike’s famed What The series, combining a bright mix of colors on one asymmetric pair. On the right tongue, a Visit Milwaukee graphic shouts out the city’s tourism invite, and on the left, a Summerfest smiley face logo reps the four-weekend-long festival headlined by Garth Brooks, Don Toliver, Ed Sheeran, and more.

Clicks Kicks Reps Milwaukee Hard

Clicks Kicks and Sneex owner Eric “Shake” James hasn't given us a breakdown about what each panel represents just yet, but that makes sense because they haven’t even given us a full look at all of the panels yet. Earlier this year Clicks dropped a pair of Sambas for 414 Day (Milwaukee’s area code) covered in an all-over print map of the city, so expect some deep Milwaukee references.

The adidas Forum Low CL What the Milwaukee will be released June 6, 2026. More release info is expected in the coming weeks. Available in unisex sizing, the retail price is still TBD. For all the latest adidas news and drop info, download the Sole Retriever App.

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com