The Clicks x adidas Samba 414 Day View Finder Pays Tribute to Milwaukee’s Indigenous Communities
PublishedQuick Facts
- The adidas Samba 414 Day View Finder is a tribute to Milwaukee in every way, starting with the Cream City color on the leather base
- A moccasin-style construction nods to the city’s native American heritage, and an all-over print map lays out an aerial view of the neighborhoods on Milwaukee’s North and South sides
- The adidas Samba 414 Day View Finder will be released April 11, 2026
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We’re less than a week since celebrating Atlanta’s 404 Day, named after the city’s 404 area code, but April is apparently full of area code days, and next week, it’s time for Milwaukee to celebrate 414 Day. Continuing a Wisconsin tradition, adidas will team up with local sneaker boutique Clicks for an exclusive collab designed to rep the city in every aspect of the design.
The adidas Samba 414 Day View Finder is a tribute to Milwaukee in every way, starting with the Cream City color on the leather base. A moccasin-style construction nods to the city’s native American heritage, and an all-over print map lays out an aerial view of the neighborhoods on Milwaukee’s North and South sides.
“This project is about more than making a shoe; it’s about telling the story of Milwaukee through the people, places, and culture that shaped me,” said Clicks founder Eric “Shake” James. “Every detail is intentional, from representing all sides of the city to honoring the communities that built it. I’ve always believed a sneaker should stand for something, and this one is about pride in where you come from and making sure the next generation sees that their story matters too.”
The adidas Samba 414 Day View Finder will be released April 11, 2026 exclusively through Clicks in-store and online. Available in unisex sizing, the retail price is still TBD, but each pair will come with tickets to Summerfest 2026, a nine-day music festival held in Milwaukee. Over 600 artists are on the lineup this year, including Don Toliver, Ed Sheeran, The Roots, Post Malone, and many, many more. For all the latest adidas news and drop info, download the Sole Retriever App.
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
