Ws in the Chat: Ray the Live Streamer’s adidas Harden Vol. 10 Collab is Dropping Soon

Published August 11, 2026 at 3:00 PM

Quick Facts

Adding branding from Ray’s streetwear brand, Ruei, the colorway features a shimmering bubble gum pink base with four overlapping star graphics striking boldly across the lateral side panel
A Ruei logo is added to the tongue tag, plus Harden and Ruei co-branding on the pink insoles
The Ray x adidas Harden Vol. 10 will be released September 2026

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What do you think, chat? Do we like the colorway? Could we cook Harden, chat?

Like it or not, live streamers have somehow become a significant section of the celebrity ecosystem. The viewers lead to clout, and the clout leads to brand deals, and now, a kid named Ray has a collab with adidas and James Harden.

Stream Sniped

The Ray x adidas Harden Vol. 10 is the latest collab on James Harden’s 10th signature silhouette with the Three Stripes, crossing over with Ray, the adidas-sponsored streamer who got his start as part of Kai Cenat’s crew. First seen at Fanatics Fest last month, the pair is getting ready for its release next month with a new set of official images.

Adding branding from Ray’s streetwear brand, Ruei, the colorway features a shimmering bubble gum pink base with four overlapping star graphics striking boldly across the lateral side panel. A Ruei logo is added to the tongue tag, plus Harden and Ruei co-branding on the pink insoles.

Ray x adidas Harden Vol. 10 Release Details

The Ray x adidas Harden Vol. 10 will be released September 2026, through adidas and select retailers in-store and online. Available in unisex sizing, the retail price is set at $160. To keep up with all the latest adidas Harden news and drop info, download the Sole Retriever App.