Nike’s Rip The Script World Cup Campaign Debuts This Week

If you haven’t noticed, the sneaker industry is going bonkers for the World Cup. Surpassing the colorways, collabs, and activations for the Super Bowl, Olympics, All-Star Weekend, and every other sporting event we can think of, the World Cup has inspired Nike alone to cross-brand cleats with Jordan, tap SB for a soccer pack, bring Travis Scott to the pitch, team up with national teams for in-line pairs, and an expansive pack of X2 Cryoshot collabs. And you thought that was it?

Celebs on Set

The Nike Rip The Script Campaign was previewed by The Swoosh this week, with a full rollout scheduled for June 4, 2026. Featuring more celeb soccer stars than we can count alongside celebs from across the cultural landscape, the commercial’s star power reaches from Baby Miko to Travis Scott, Kim Kardashian, and LeBron James.

In the quick preview, a mess of international footballers runs around a sound stage, frustrating a supposed director who’s simply trying to stick to the script. Instead, the shoot turns to controlled chaos, as the big-name brigade tries to get things together for the cameras.

Ripping the Script This Week

It’s not quite clear what products are attached to the Rip the Script campaign, but in the preview, we see LeBron rocking the VAA x USA x Nike Football jersey, Travis rocking a Cactus Jack Total 90 shirt, a whole lot of fire, and more. Keep your eyes peeled for the full campaign on the fourth, and download the Sole Retriever App to stay up on all the latest Nike World Cup news and drop info.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com