New Balance is renowned for its heritage in the sneaker world, and in particular for its timeless grey colorways. As we approach “Grey Day,” a made-up holiday to celebrate New Balance’s iconic neutral color palette, May 12, fans are eagerly anticipating the release of this year's collection. The brand is celebrating the annual event with an impressive lineup of silhouettes, including a selection from its Made In USA collection and other popular models.

This year's Grey Day drops include the New Balance 990v4, New Balance 990v6, two New Balance 996 colorways, and two New Balance 998 colorways all coming from the Made In USA collection. All pairs under this MIUSA banner feature a consistent color scheme with grey pigskin suede overlays, white mesh base layers, and navy accents on the "N" logo and select upper details. Each pair maintains the high-quality construction and classic technology the MIUSA line is known for.

The overseas-constructed pairs — consisting of the New Balance 550, New Balance 580, New Balance 9060, and New Balance Fresh Foam X More Trail V3 — follow the "Moon Daze" theme, dressing each sneaker in a chilly blue hue and textured leathers on all but the Fresh Foam. Accenting grey hits are seen on all the sneakers, with small pops of navy on the 550, 580, and 9060.

On top of the two packs of Grey Day sneakers, two skateboarding-ready silhouettes have been added to the Grey Day 2023 celebration. These include the NB Numeric Tiago Lemos 808 and NB Numeric Jamie Foy 306. Both sneaker's maintain a grey appearance with hits of red accenting the neutral shades throughout.

The New Balance Grey Day 2023 collection will release May 12, through New Balance and select retailers online and in-store. Coming in men's sizing, the retail price varies among silhouettes. Keep it locked to our Twitter and the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.