New Balance Just Unveiled Cooper Flagg’s Signature Logo

Cooper Flagg is ready to make a massive leap this year. The reigning NBA Rookie of the Year is ready to finally get on the court with his Mavericks running mate, Kyrie Irving, and show the league what he learned in his first year. Along with his record-breaking card sale numbers, Flagg has also been making waves off the court with New Balance, and this week, the Boston-based brand set a new visual standard for Cooper’s future PE and signature gear.

New Balance Turns Up the Heat for CF

Flagg is the latest NBA superstar to get his own logo under his footwear sponsor, following in the long footsteps of the Jumpman, LeBron’s crown, Kobe’s sheath, and countless mixed-up monogram graphics. Debuted at a press conference in Macao for the NBA China Games 2026, Flagg’s logo stacks an F on top of and to the right of a C, but with some distinct Maine flair.

Crafted with a font made from sharp, angled lines, the C features classic pine tree details on the left side as a shoutout to Flagg’s home state of Maine. The F slots diagonally into the opening of the C, with the top spoke of the F poking out further than the bottom to create a sense of symmetry for the whole logo.

Cooper Flagg New Balance Details

Flagg has been featured in the latest run of New Balance Basketball ads and has debuted a couple of silhouettes from the brand’s basketball and lifestyle line, but with his logo now on the books, expect some PEs and potential news of a signature shoe this season. To keep up with all the latest Cooper Flagg New Balance news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com