New Balance Boasts $9.2 Billion in Total Sales for 2025

Things are looking good in Boston. As we take a closer look at New Balance’s upcoming Made in USA Spring/Summer 2026 catalog and the brand’s renewed focus on performance basketball, new numbers from 2025 show exactly why it feels like New Balance is super-charging their sportswear and lifestyle offerings in the new year, and in part, it’s because the numbers just keep going up.

A new financial report from New Balance shows that the brand brought in $9.2 billion in global sales last year, up a whopping 19% over the same statistic from 2024. Capitalizing on retro hype, heritage classics, and a renewed focus on running, basketball, and skateboarding, New Balance noted that 2025 marked the fifth consecutive year of double-digit sales growth. In 2023, the brand reported a 23% increase with sales reaching $6.5 billion and a 20% uptick in 2024, totaling $7.8 billion

“With record-setting results in nearly every region, our brand’s North American and European regions saw exceptional growth – achieving 20+% and 30+% YOY, respectively,” the New Balance sales report noted. “Both our global apparel business and owned retail surpassed $1 billion for the first time.”

In addition to the profit made, the New Balance report also detailed the brand’s charitable endeavors, noting that in 2025, the New Balance Foundation gifted a total of $17.3M, split between more than 95 nonprofits in 12 countries. To keep up with all the latest behind-the-scenes sneaker news, download the Sole Retriever mobile app.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com