The Market x Reebok Collection Debuts December 2023

The collaboration between Reebok and Market, two trailblazers in sportswear and fashion, marks a significant moment in sneaker culture. Market, formerly known as Chinatown Market, is bringing an inventive approach to classic Reebok silhouettes, namely the Club C 85 Pump and Classic Leather Pump. This collaboration is a testament to Reebok's continuous evolution and Market's innovative vision, marrying the past with the present in a fusion of style and performance.

Inspired by Reebok's iconic Vector Tracksuit, the Market x Reebok Collection creatively reimagines traditional athletic wear. The Club C 85 Pump and Classic Leather Pump boast a ribbed, textured upper that echoes the ribbing detail of Reebok's Vector Track Tops. This design choice is not merely aesthetic but a deliberate nod to the heritage and legacy of Reebok's sportswear. The unique application of nylon to the footwear's upper, reminiscent of the tracksuit, and pronounced stitching details, create a sense of the tracksuit being deconstructed and seamlessly integrated into the shoes. The Club C 85 Pump further disrupts convention with a zipper closure instead of traditional laces, enhancing the connection to the tracksuit inspiration.

Mike Cherman, Founder and Creative Director of Market, shares his journey with Reebok, reflecting on how his childhood admiration for the brand has culminated in this collaborative effort. "I have been reimagining Reeboks since I was a child, and even used to cut out the flag from Reebok shoe boxes and put it on my walls.” This collaboration represents the realization of a childhood dream, transforming his early creative expression into an official partnership with the brand.

The Market x Reebok Collection, featuring the Club C 85 Pump and Classic Leather Pump, is set to release on December 19, 2023, via Market and on January 5, 2024, through Reebok online. Available in men’s sizing, the Club C 85 Pump will retail for $120, while the Classic Leather Pump is priced at $130. Stay tuned to the Sole Retriever mobile app for the latest updates on this release and more in the sneaker and streetwear world.

Images via Reebok