LORENZ.OG’s is Dropping 50 Pairs of Custom Dusk Air Max 95s at His atmos Pop-Up

Retail sneaker shops have always had a contentious relationship with custom sneakers. Boutiques especially have to keep up relationships with footwear brands to get the best drops, and when you put customs in the shop, you’re going around the brand with an unofficial release. These days, though, some customizers are above the traditional rules.

LORENZ.OG and atmos are teaming up for a two-day pop-up experience in Tokyo this weekend, bringing the British Air Max customizer to Japan for a gallery display of his work and process, a panel talk inside the store, and a 50-pair release of the hand-dyed Air Max 95 Dusk colorway that LORENZ.OG crafted in Tokyo.

Over the span of April 25 and 26, LORENZ.OG will take over the atmos shop in Sendagaya, Tokyo, with a gallery show open to the public on the first day, and an RSVP-only panel discussion on the following day. Messages are mixed about the release of the custom Dusk pair, with the atmos website noting that no shoes will be released, but other sources on Instagram are saying that 50 pairs will drop on the 25th.

The LORENZ.OG x atmos Air in Color Pop-Up will take place this weekend at atmos Sendagaya. To keep up with all the latest industry news and pop-up details, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com