Chat, Kai Cenat’s Mafiathon 3 Crocs are Available for Pre-Order Now

The streaming revolution has given anyone anywhere the ability to make a name for themselves. Just look at Kai Cenat, who began posting content online in 2018. He began to live stream in 2021, and now he’s a household name who has hosted just about every big-name rapper and celebrity on his Twitch streams. While Nike signed Cenat in February 2024, he’s just dropped his first-ever Crocs Classic Clog collab to celebrate Mafiathon 3.

If you’re not sitting on Twitch spamming emotes in Kai’s chat and gifting subs, you may not be familiar with Mafiathon, or in simpler terms, a subathon. A subathon is where the length of a stream is determined by viewers donating or subscribing on Twitch, which increases the amount of time the stream will continue. Back in 2023, Cenat began the first Mafiathon, which lasted exactly one month. He brought on guests like KSI, G Herbo, NLE Choppa, and more. During this event, he became the most-subscribed Twitch streamer (at the time) when he hit 306,621 subscribers.

Fast forward to November 2024, and Mafiathon 2 began. By this point, Kai was becoming a household name, and his month-long subathon featured guests ranging from rappers like Lil Uzi Vert, Snoop Dogg, Kodak Black, to celebrities, athletes, and influencers like Serena Williams, Mark Rober, Kyrie Irving, and Druski. He again smashed the record for the most Twitch subs when he hit 728,535 subscribers.

As we type this up, Cenat is in the midst of his third Mafiathon stream, which started on September 1. He’s been going viral online for his clips with Kim Kardashian, Mariah Carey, and more who have appeared on stream. Currently, Kai has over 700,000 subs and stream to roughly 100,000 people at any given moment.

To celebrate Mafiathon 3, Kai has teamed up with Crocs to drop a pre-order for Mafiathon-themed Classic Clogs. The pair comes clad in red with Jibbitz charms nodding to Streamer University and Mafiathon, as well as a charm of his KC logo. Mafiathon 3 is written on the black sports mode strap, while the clog is complete with a tonal midsole and black outsole.

Kai’s deal with Nike began in February 2024, but it’s unknown if he’s still sponsored by The Swoosh. Over the last two years, Cenat took part in the rollout for the Nike Air Max DN, the .SWOOSH x Nike Air Max 1 Low Poly, and Nigel Sylvester's Air Jordan 4 Brick by Brick.

The pre-order for the Kai Cenat x Crocs Classic Clog Mafiathon 3 is open now until October 1st. According to the site, pairs will ship in approximately six weeks. Available in unisex sizing, the retail price is set at $70. While we might not be spamming Ws in Kai’s chat, we’ll be keeping our eyes peeled on the latest in the sneaker world and will keep you updated via the Sole Retriever mobile app.

Nicholas Vlahos

Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com