After taking the wraps off a bunch of bold and vibrant color schemes, including the "Racer Blue" and the "University of Houston" PE, Luka Dončić has now gone back to basics for his latest signature sneaker colorway. Aptly dubbed the Jordan Luka 1 "White Fire Red," these ultra-clean kicks will no doubt set your basketball shoe game alight, so make sure you read on to find out everything that you need to know and more.
A pristine addition to your b-ball rotation, this Luka 1 boasts a crisp white knit construction that's fortified with Flightwire cable technology. Smooth leather forms the lacing system, and just below the eyelets on the medial side, you'll find "Jordan Brand Basketball" on the right shoe, while the left shoe features the Latin phrase "Non Desistas Non Exieris," which literally translates to "Never Give Up, Never Surrender" in English. Elsewhere, hot fire red accents make their way to the tongue, sockliner, and heel pull tab. This hue then extends towards the Formula 23 midsole underfoot, which is infused with an an IsoPlate foot frame for optimum support.
The Jordan Luka 1 White Fire Red is set to release in Holiday 2022 in men's sizing for $110. They will be available at Nike as well as at select Jordan Brand retailers worldwide, both online and in-store. Check out our Jordan release calendar, and make sure you keep it locked to our Twitter andMobile App to stay up to date on future releases!
Jordan Luka 1 "White Fire Red"
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December 5, 2022