Jordan Brand Launches 232323232323 Website
PublishedQuick Facts
- Jordan Brand has launched a brand new website Jordan Brand, 232323232323, which showcases upcoming special projects
- The first reveal features teasers of the Social Status and JAIDE AJ 1 Low, the Black Pack Jordan pack, SoleFly Air Jordan 5, and a Levi's apparel capsule
- The site also has pages for products, so expect to see releases soon
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For the last decade, Nike (and by proxy, Jordan Brand) has used the SNKRS App as the end-all, be-all for retail drops, product debuts, and so much more, but things have shifted since Elliott Hill took over as CEO of The Swoosh. Many members of the SNKRS team were let go, and the excitement around SNKRS shock drops and content has dried up, like the SNKRS Showcases that previously unveiled seasonal releases for Jordan Brand and Nike. But Jordan Brand is bringing back its product showcases with a mysterious new website dubbed 232323232323.
Jordan’s New 232323232323 Website
When entering the 232323232323, you’re first met with a blurry photo of people inside a warehouse with the text “use your imagination,” which, when clicked, leads you to a lookbook. Stylized campaign photography showcases a number of upcoming special projects and collaborations from Jordan Brand, including the inline Black Pack, which features the AJ 14 Low, AJ 15, AJ 16, and AJ 17, an upcoming Levi’s apparel collab, a new SoleFly Air Jordan 5 and apparel, and two collabs with The Whitaker Group storefronts, JAIDE and Social Status, on the Air Jordan 1 Low OG.
Another section of the site that, at this time, is unavailable is the “pieces” page, presumably host to product pages, as there is a way to navigate to a cart and to sign in to your Nike account. That presumption is further confirmed because the homepage has a status tab that reads “soon,” and right below it sits “drop 01 / 03.” Doing some digging, we were able to find an archive page, which documents previous releases, though it’s currently empty.
When is the First 232323232323 Drop?
The lookbook on the 232323232323 website is for the Holiday 2026 season, which runs from October to December. Expect to see three different releases across the coming months through the site, and if we had to guess, expect the previewed collabs and special projects to be available. We’ll be monitoring the site and keeping track of any new updates, so download the Sole Retriever mobile app to get real-time alerts as soon as we learn more.
Sneakerhead from South Florida who turned his passion into a career. When not writing for Sole Retriever, I enjoy watching films and discovering music. Follow me on Letterboxd @nickvlah For tips, reviews, or any shoes in a size 13, email nick@soleretriever.com
