Joe Freshgoods Just Debuted a Y2K Music Video New Balance 1890 Pack

The New Balance 1890 is the Boston-based brand’s latest hype-ready silhouette. Debuting with the help of Action Bronson’s BAKLAVA line and previews of a CDG pack, the first run of in-line colorways hit the ground running. Now, the collab energy is back with a nod to the golden era of hip-hop music videos.

The Joe Freshgoods x New Balance 1890 Music Video Pack features two pairs of the shoe with the tear drop upper, one in a red, orange, and yellow mix with a black structure, and another with a variety of blues beneath a deep blue support panel. Both shoes come in a silver box with a fisheye lens cut out of the top.

We first got a preview of Joe’s 1890 pack at the top of the month, and now he’s giving us a quick look at both pairs. The heat map style design was directly influenced by music videos from the early 2000s directed by legends like Hype Williams, Director X, and Benny Boom. “I used to run home from school just to catch my favorite rap videos in the 90’s. All the bold colors and crazy energy,” Joe wrote on Instagram. “Busta & Janet, Missy…Juvenile ‘Ha.’ It all did something to me. The Box is the lens. Fish Eye type beat.”

As of now, we don’t have a release date or retail price on the Joe Freshgoods x New Balance 1890 Music Video Pack, but Joe noted that it was “coming soon,” so expect them sometime in the near future. For all the latest Joe Freshgoods x New Balance news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com