K-Pop Idol JENNIE is Dropping an adidas Collab Collection

The hottest endorsement targets in the sneaker industry aren’t athletes, rappers, or actors; they’re K-Pop superstars. While we just saw her BLACKPINK bandmate Rose drop a new Puma collection, Korean singer JENNIE is also getting in on the action, dropping a co-branded collection with adidas.

BLACKPINK’s Sneaker Industry Domination

Debuted in a campaign featuring a video showcasing JENNIE’s ballet moves, JENNIE’s adidas partnership follows BLACKPINK sneaker deals from Jisoo and Salomon, LISA and Nike, and Rosé and Puma. If you were drawing up endorsement deals to cover all the bases for one single music group, it would be hard to do better than the BLACKPINK brigade.

“JENNIE has impacted culture and made history through music, acting, fashion, and entrepreneurship,” adidas wrote back when she was featured in the brand’s Superstar campaign. “As a solo artist, she’s redefined standards for female performers with powerful stage presence and sensuous, chart-topping music. Beyond music, JENNIE is a true fashion icon: bold, creative, and a globally recognized trendsetter with a unique vision that sets her apart.”

JENNIE x adidas Release Details

The debut JENNIE x adidas collab collection will be released September 1, 2026, with more details to come about the specific pieces in the pack. To keep up with all the latest K-Pop sneaker collab news and drop info, download the Sole Retriever App.

Zach Harris

Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com