END. x Saucony Extend an Olive Branch with New Collab Pack
Quick Facts
- UK sneaker boutique END. is celebrating its 20th year in business
- The latest END. partnership takes the legacy motif literally, bringing olive branch imagery to a pack of Saucony runners.
- The ProGrid Omni 9 is covered in panels of green suede
- The Shadow 6000 is drenched in cream and white suede to represent the bark of the olive tree
- The END. x Saucony ProGrid Omni 9 and Shadow 6000 will be released on September 19 exclusively through END.
UK sneaker boutique END. is celebrating its 20th year in business, and the Newcastle-based retailer has been celebrating in style with a steady run of new collaborations featuring some of the brands instrumental to their two decades of success, like New Balance and Asics. The latest END. partnership takes the legacy motif literally, bringing olive branch imagery to a pack of Saucony runners.
Carrying the theme across two pairs, a ProGrid Omni 9 and Shadow 6000, END. picked the olive tree for its centuries-long history and symbolic meaning, reimagines the Saucony logo as an olive branch, and incorporates dove imagery to represent the peace brought by the tree.
The Shadow 6000 is covered in panels of green suede, mixing soft, sheared suede and shaggy hairy suede to represent the different stages of the fresh olive. On both shoes, the medial side Saucony logos are replaced with olive branch graphics curved in the same “S” shape as the original logo, with doves on the tongue tags carrying olive branches in their beaks.
The ProGrid Omni 9 is drenched in cream and white suede to represent the bark of the olive tree, with green accents on the side logos, tongue, and outsole. In an era when collabs are often broken down to simple colorblocking or licensed brand graphics, it’s always refreshing to see a fully conceived story brought to life through shoes.
“From its role as a dietary cornerstone in Mediterranean and Middle Eastern traditions to its emblematic status in art, mythology, and history, the olive embodies a story of endurance that resonates with both Saucony’s athletic heritage and END.’s two-decade journey in cultural retail,” END. said about the collaboration.
The END. x Saucony ProGrid Omni 9 and Shadow 6000 will be released on September 19 exclusively through END. online and in-store. A raffle via END. Launches will open on September 15. Available in men’s sizing, the prices are set at $215 for the ProGrid Omni 9 and $189 for the Shadow 6000. Download the Sole Retriever mobile app to stay updated on the latest releases, raffles, news, and more in the sneaker and streetwear world.
END. x Saucony ProGrid Omni 9
END. x Saucony Shadow 6000
Zach Harris is a writer based in Philadelphia. His work has appeared in Rolling Stone, Vice, Complex, High Times, and more. He is obsessed with skateboarding and bowling. He is still looking for his first 300. For tips, reviews, and anything in size 10.5 - zach.h@soleretriever.com
